Click here to read about FirstDown PlayBook in USA Today!

1st Down Technologies is a sports software company based out of Austin, Texas. The company is conceived by Coach Charlie Coiner, a 27-year veteran of NFL and NCAA football. The mission is to help coaches at all levels spend more time developing football players and less time consumed with designing plays.

Coach Charlie Coiner, Founder


How does a stellar football-coaching career begin? Certainly, nine years in the NFL and another 20 in the NCAA doesn’t happen by accident. A career like this happens when a coach knows how to develop talent—and knows how to win. In 1983, with no coaching experience, Waynesboro, Virginia native Charlie Coiner had big dreams and made a bold move by approaching a new, now national, coaching figure. His timing was perfect.

Read more about Charlie.

Mike Singletary, Hall of Famer and NFL Coach

Mike knows the difficulties from both sides of the game. Having been named to the Hall of Fame at every level of football, he knows how difficult it can be for players to learn, understand and execute game plans. As a former NFL Coach, Mike has experienced the challenges of breaking through to players so they see, and experience game preparation in new and different ways. Singletary’s vision, defensive drive, and position as the field general were crucial to the 1985 Chicago Bears SuperBowl victory.

Dr. Jen Welter, NFL Coach


Jen is a powerhouse in football and life, as the first female coach in the NFL and the first woman to play running back in a men’s professional football season. Jen’s mission is to make the game of football understandable, accessible and most importantly FUN for everyone!

Kendall Acho, Chief Operating Officer

Kendall Acho is the Chief Operating Officer for FirstDown PlayBook. Working closely with our Founder, Coach Charlie Coiner, Kendall is responsible for all operations, marketing and partnerships within FirstDown PlayBook.